6 min read
Instagram engagement rate: how to calculate it and what it means
The two formulas that matter, why the one everyone uses is misleading, and what actually causes an engagement rate to fall as an account grows.
- metrics
- engagement
- growth
Topic
metrics guides
3 guides on metrics.
- 5 min read
Why do Instagram followers disappear?
Follower counts drop for several unrelated reasons — real unfollows, platform purges of inactive accounts, and follow-back churn. How to tell which one is happening.
- followers
- metrics
- growth
- 5 min read
The best time to post on Instagram (and why it matters less than you think)
Universal 'best time to post' charts are averages across millions of unrelated accounts. Here is how to find your own, and when timing genuinely matters.
- reach
- metrics
- beginner
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